What we do
Three areas. One through-line.
01
“You know your product works at home. The question is whether it can work somewhere else, and which somewhere else is worth the bet.”
Led by Francesca Rossi · Partner, Strategy&Marketing
Cross-Border Market Entry
Entering a new European market is not a logistics problem. It is a positioning, relationship and timing problem. The companies that get it wrong usually spend the first year learning lessons that an experienced operator already knows.
The Helecom approach
We begin with a market readiness assessment. We map the decision-makers, the channel dynamics and the cultural assumptions that will either accelerate or stall your entry. We then work alongside your team through the first market, not just the plan for it.
We have taken companies from Slovakia to Austria, from Austria into Czech Republic, from Germany into Hungary. We know which assumptions get founders into trouble in the first six months, and how to avoid them.
Discuss your market strategy
02
Led by Andrea Nagy · Partner, Agility
Agility & Organisational Design
Scaling across markets and even within the company requires more than hiring locally. Leadership structures, communication patterns and decision-making frameworks all need to evolve, and most founding teams underestimate how quickly the old ones break.
The Helecom approach
We work with leadership teams to design organisations that can operate across cultures without losing coherence or speed. This is not a workshop or a framework delivery. It is practical work: restructuring how decisions get made, how teams communicate, and how accountability sits as the company grows.
We also work directly with management teams on the behaviours and communication patterns that either build or destroy trust in cross-border organisations.
Talk about your team
03
Led by Karl Cerny · Partner, Commercial Excellence
Strategy & Commercial Architecture
Most companies trying to grow in a new market have a commercial strategy built for their home market. The assumptions underneath it about how buyers make decisions, what they value, and who the real decision-makers are do not travel.
The Helecom approach
We rebuild the commercial architecture from first principles for the target market: revenue model, pricing logic, channel strategy, sales process and the messaging that connects your product to the specific buyer in that market.
We then help implement it, not as a document handed over, but as a process worked through together with the team who has to execute it.
Review your commercial strategy
